Job Description includes:

• Accountable for all content marketing initiatives to drive traffic, engagement, leads, that deliver sales.
• Research and write original SEO-ready content for the company website, blogs, articles, publications, infographics, online communication, and content assets including case studies, emails, newsletters, social, and more.
• Coming up with ideas and creating useful content that drives traffic
• Editorial requirements include basic knowledge of On-Page/ Off-Page SEO understanding, content categorization and structure, content development, distribution, and measurement.
• Systematically distribute content online to various parties (PR, discussion forums, bloggers, guest post websites and social channels, etc.)
• Grow our presence in relevant verticals through content co-promotion, syndication, etc. with trade publications and associations.
• Grow our reach to end audiences and improve engagement/conversion across channels (social, email, blog)
• Create the content our target audience is looking for
• Must understand the basic best practices of the main social media channels, which content and approaches work on each, and why
• Repurpose and optimize existing content for digital channels.

Required Qualifications

• Highly creative writing skills with an ability to write original and interesting content
• Experience researching and reporting on relevant industry trends and best practices to identify opportunities for new or improved SEO content.
• Must be able to write content optimized for SEO
• Demonstrated experience writing blog posts
• Ability to develop new topics, research, and find a unique spin on existing topics
• Background in search engine optimization is preferred but not necessary
• Experience with content management systems and a strong understanding of content workflows
• Prior work with B2B companies preferred.
• Understanding of SEO best practices.
• Understanding of best practices for promotion/sharing of content through social media channels. Social experience for a B2B services company preferred.
• Experience using MS Office, Google Analytics, WordPress, Mailchimp, social media tracking software preferred